Saturday, 29 March 2014
Friday, 28 March 2014
Thursday, 27 March 2014
Question 3) What kind of media instituion might distribute your media product and why?
What kind of media product might distribute your media product and why?
Due to the Genre of our film being a thriller and the sub-genre being psychological thriller, it proved difficult when trying to find a possible distributer. However, I feel that a mainstream distributer would be more suitable. This is because we needed to be able to link key elements of our films with others in order to find some similarities. I decided that we needed to find a Distributer which would be able to reach our chosen target audience.
I think a possible distributor to our film would be DreamWorks studio. DreamWorks studios have distributed more than ten films with box-office grosses totalling more than $100 million each. I feel that DreamWorks would be a suitable distributor of our film due to the success's they've had distributing other popular films with similar genres to ours. In 2002, DreamWorks distributed ' The ring ' and the box office takings we're $249,348,933 from a budget of $48 million. The ring has a very similar genre and plot to our film and we biased a lot of our research on it. Both our film and the ring has very similar main characters, both teens who's out to seek revenge. Also, both films have a very similar target audience which will make it easier to distribute our film to the chosen target audience. DreamWorks distribution will allow our film to be viewed in Cinemas but also be Available on DVD, Netflix and other formats... Allowing us to reach our target audience.
However, I do feel that due to DreamWorks Animation not owning any other companies in the same field which means there is no Vertical or Horizontal Integration, It could prove difficult when trying to promote and advertise the film. Other companies such as Warner Brothers have a larger horizontal and vertical integration due to them being part of the Time Warner conglomerate. This could help when marketing our film as it would be advertised on a larger scale due to the subsidiary companies.
Having said that, I do feel that DreamWorks would be the most suitable Distributer. I feel that DreamWorks would be able to distribute to our chosen target audience. I feel that if we was to chose an independent distributer it would only distribute our film to a niche audience which would be unsuitable. Therefore my chosen Distributer company is DreamWorks.
To the right we can see Samara, the main character from the ring.
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